7 Reasons Why You Need To Be Using Social Media
Social media is a great place to promote your brand, increase traffic to your website, capture leads and create a community of loyal customers to your business or product. It has never been cheaper and affordable to build a company or promote a service quickly and easier with ever-improving social media platforms. Let’s take a step back a couple of decades. ABC, CBS, NBC, and FOX all television networks we are familiar with. For years, to some extent and for still a large amount, we still rely on getting news, information, weather, sports…you get the picture. All you had to do is turn on the television and get what you need. If it wasn’t immediately there, you just changed it to another channel in hopes that whatever you were looking for was on one of the big four networks. This was free, all you needed was an antenna and a television and “poof”!
Then came cable. More specific networks came on board. For example, ESPN, Entertainment Sports Network. 24 hours of only sports. CNN, 24 hours of only news. TWC, The Weather Channel. Again, 24 hours of only weather. These are just some cable channels to name a few. You know more than I do, looking at the menu and see channel 999…really? Yes, really. As cable evolved, so did niche channels specifically tailored for your instant gratification for information or news.
Fast Forward to present day. What are the new network channels? You guessed it! Facebook, Instagram, Twitter, Snapchat, LinkedIn, and YouTube. Social networks are now the new channels of yesteryear. You need a review of a restaurant that just opened, you can now visit that same restaurant’s Facebook Page and look at the reviews. Not only just get reviews, but reviews from your closest friends or neighbors all from the luxury of sitting on the couch from your phone.
Need to learn about a subject at your own pace? Get on YouTube and play, pause, fast forward or rewind a specific video whenever or wherever you please as long as you have a device and internet connection.
No pun intended but you get the picture. Each platform serves a unique purpose and audience.
“Okay, I get the evolution and social media platforms are the new networks. Why is it important to have my business or product all over social media?”
The answer lies with history repeating itself. Three words, “LOW HANGING FRUIT”!
First, let’s understand what that means. Investopedia explains it well:
“What is a ‘Low-Hanging Fruit’
A low-hanging fruit is a commonly used metaphor for doing the simplest or easiest work first or for a quick fix that produces ripe, delectable results. In sales, it means a target that is easy to achieve, a product or service that is easy to sell, or a prospective client who seems very likely to buy the product, especially compared to other, more reluctant prospects. The phrase also refers to a problem that is easy to solve.
Easy enough right? So how can this help me and how can I find “low hanging fruit” on social media of today?
Glad you asked, let’s keep it simple. Here are 7 Reasons Why Your Business Needs To Be Using Social Media.
You’ve heard it numerous times and I will emphasize it again, “Content is king”. The more content you place on social media, I mean all platforms! The more opportunity you will find your target audience that gravitates toward your brand, business, product, etc… You will be surprised that placing content even on new platforms such as Snapchat your target audience is hanging out there. The bonus is you are creating content for your business organically. And remember, organic reach is FREE!
2: Test, Test, and Test again.
Never stop testing on social media platforms. Be on top of social media platform new releases. The reason is you will never know until you try different things. Once you get a couple of tests out there on different platforms and you find one that works, double down! Concentrate on what works and squeeze as much out of it as you can. But you will never know until you test it. Don’t worry about being wrong sometimes. Learn from it and move on. It’s a “now you know” moment in your process being social. Over time you will only get better.
This is key in tracking and measuring your results. Analytics will allow you to collect data over time and become more efficient to determine what works and what does not work. For instance, it will allow you to break down locations. If most of your traffic from social or your website is coming from a specific city, then you can use that data and possibly start making decisions on advertising heavy in that specific city. No waste. You will have the data to make the right decision to back it up.
4: Be Consistent.
Being consistent with when you post on social media is key. For example, I have seen too many businesses front-end load their Facebook pages. They will create a new business page to post 25 times on the same day it was created and stop for months. Pick a day, if you get engagement…keep it up. If you don’t, pick another day. Not to combine #2 (Test, Test, and Test again…. with this, but test out a couple of days and be consistent. Your followers will appreciate this and will know they can count on your posting frequency days.
Know your times of when to post. If you are posting on LinkedIn for a more professional approach, know that posting between 9 am to 11 am or 1 pm to 4 pm people are at work. Don’t post on LinkedIn during those times. Post early in the morning around 6-7am before work and 5 pm right after work. To save time on this, do a quick Google search on “best social media times to post”. You will find your answer. Same goes for Facebook and others. Take a look at the national averages of when people are on each platform and test it out.
6: Social Your Website.
Make sure that your business website and your product websites are social friendly. Meaning you have all the META tags in your header organized (image and title are important here), place social buttons for users to share easily, and make sure to link your social media business pages in the footer or at the top (above the fold) on your pages. Again, Google search any of these recommendations and you will find a wealth of information on how to implement them yourself or your web designer will know or should know. 🙂
Mobile Ready. Just remember, over 70% of your traffic going to your site from social media platforms or seeing your brand on social media are viewing it on mobile devices. Make sure to have a responsive website to support mobile.
Bonus. Okay, yes I am going to give you a gift. Take it for what it’s worth. But the bonus I am going to leave you with is…
Making sure your business is on social media provides convenience to your clients or customers. They are already on social media, why not meet them where they hang out all day. It’s what I call the Amazon effect. In one-click, I can buy something and it arrives at my door in 2 days…wait, in some cases in a couple of hours! You get the picture. Catering to your clients or customers through convenience processes creates efficiency in the growth of your brand and more importantly growth in revenue!
About Adam Smith
Adam Smith is CEO and founder of A. Smith Media, LLC. ASM is a compact and bright team of marketing professionals, with an emphasis on social media campaigns. Their goal is to help startups, mom-and-pop shops, and big corporations realize the potential in social media marketing to grow a customer base, retain those customers and bring new ones on board.
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